Meet Alice McNails
Alice’s journey into nails was through the world of fashion. After studying fashion design, she went into styling at top glossy magazines from Harper’s Bazaar to Vogue. Always an essential part of her looks, Alice started out painting nails for fun, often finding inspiration in the designer collections she was surrounded by daily. For many years she continued working as a personal stylist by day and nail artist by night. Finally the hustle paid off and her transition to full-blown, self-made nail boss came at the beginning of 2018 when she set up her nail studio and brand, Alice McNails. Alice’s eye for detail and creative background teamed with a love of animal prints, clashing colours and sparkles have seen her curate an individual aesthetic, earning her a loyal fanbase on Instagram. Alice’s modern, entrepreneurial spirit has seen her hustle hard to make her business a success; she is currently a brand ambassador for Magpie Beauty and Mylee’s MyGel range, as well as booking system Booksy. During lockdown, unable to provide salon based appointments, Alice pivoted her business to create bespoke press on nails, securing a high profile brand collaboration with SHRINE, as well as offering live online workshops, virtual 121 tutoring and launching her own collection of nail art brushes and tools.